Individual Report (50%)

You atomic number 18 required to prepare a narrative for management, recommending that the Company enter into a new overseas market (defined as a country or large region in spite of appearance it) and outline the main features of the marketing plan. The new market that you recommend is your survival of the fittest but it must(prenominal) not be one where the Company is already present. The report should be 3000 words max and the hand in determine is 13th March 2013 via Blackboard before 12 noon. Your recommendation require to contain the following1 Reasons for selection of new market for access by the Company 2.Alternative markets which were candidates and reasons not selected 3 Proposed market incoming dodging, including rule 4 Outline of recommended marketing mixed bag. Assessment criteria * Knowledge of surmise underpinning internationalization of marketing * Demonstration of the ability to develop appropriate solutions for differing market great deal * Evaluatio n of options and justification of recommendations * Use of bear uponences, and professional standard of the report The minute points to remember are 1 Answer all 4 questions and meet that you answer the questions stated.All questions are equally important but do not necessarily social occasion the same number of words. Do not blow over so much while on one question to the prejudice of another. Use common sense. 2 The questions are interrelated and you can signify to previous sections to improve the links so that the report flows well. 3 Your marketing mix must slang sense with your proposals and with the other separate of the mix. E. g. it is wish-wash to suggest that a brand which is positioned as say luxury and uplifted end utilises an everyday low value pricing strategy. Try to be succinct and do not accommodate great parts of enquiry reports. These should be referred to and used to support your arguments. Remember answer the question utilise your research and analys is not the other way around.5 Use theory and research appropriately to support your justifications and recommendations. Suggested report structure 1 origin state the company, where they operate now the new country product melt/brand and outline of the report. This is very important to set the scene of the report. Do not write the history of the company. Justification for country x use your research and analysis propose reasons for your selection of the new market to enter. A competitive analysis should be evident. Refer to appropriate theory and quote. 3 Alternative market(s) rejected suggest markets that were considered and justify why they were not as suitable Refer to appropriate theory and reference. 4 Market entry strategy Propose your market entry strategy which must run into sense with the research and analysis from section 2, the attitude towards risk of the company, and your rule for the entry strategy.Do not just describe the entry strategy you must justify what y ou propose. 5 Outline marketing mix strategy these are your recommendations for the marketing mix with justification. You must use appropriate theory and references throughout. You should include here the brand values, positioning, segments and targets for the country you are choosing to enter and provide a justification based on theory and research. For each strategy make sure you mention whether this is a global position whether it has been standardise or adapted.Refer to appropriate theory throughout. You may use examples to illustrate your points but we do not expect a full tactical marketing mix outline i. e. messages. Product strategy in relation to other parts of the world, product decisions e. g. full product range/limited and why. You might refer to the PLC, competitive advantage, brand position, values etc. Pricing strategy strategy not tactical pricing/actual price for the product/service. dispersion strategy Promotions strategy which media do you propose and why?Is it standardised or adapted? You do not need to develop advertising materials or messages. Budget not required. People is there a service component part to your product/service? Process Physical evidence You may use sub headings, diagrams, tables, graphs, as appropriate. You do not need to produce an administrator summary. You do need a contents page, page numbers, section headings and reference list. Mistakes from last year 1 Reports were unbalanced so much time spent on the first questions that the subsequent sections suffered. Missing references throughout the report and use of non credible sources. 3 Lack of International marketing theory. likewise much use of very basic marketing theory and textbooks. You must use and International marketing text and appropriate reading. 4 descriptive PESTLs with no analysis and not used throughout the report. Your research is to be used to justify your decisions. 5 Marketing mix were lists of suggestions with no justification. They must be linked to the PESTL analysis, research and theory and justified. Jacqueline Lynch February 2013