Sample SWOT analysis Essay Example for Free

Test SWOT examination Essay SWOT examination shows qualities, shortcomings, openings and dangers. This example SWOT examination for David Jones can give an upper hand. Qualities Land is A Strength of David Jones(Has more than 200 retail locations in France and Luxembourg)- David Jones Exceptional Products David Jones Brand Name David Jones(since 1838 ) Local Market Store areas as Low hazard and high worth areas Shortcomings - serious market (Mayer .Woolworths. Coles Group .Wesfarmers) - interests in innovative work Restricted worldwide entrance Openings - salary level is at a steady increment - investment - new items and administrations - new acquisitions - developing interest Dangers - worldwide economy - charge changes - surprising issues - developing rivalry and lower benefit SWOT Analysis Quality 1.Strong residential nearness in Australian market in design, power and food items 2. Assortment of items advertised 3.Store areas as Low hazard and high worth areas 4. Has more than 200 retail locations in France and Luxembourg Shortcoming 1. Because of numerous choices accessible, brand exchanging is high and low brand dedication 2. Constrained worldwide entrance Opportunity 1. Going into pharmaceutical business 2. Utilizing on brand name David Jones to go into other product offering augmentation Dangers 1.Increasing residential rivalry as new brands coming continually 2. High brand exchanging by clients implies constrained brand reliability