Impact of Advertisements on Consumers Choice Essay

Bovee and Arens (1994) doctor advertizing as the non-personal communication of information, usually paid for and usually persuasive in nature (about products and services) or ideas by identified sponsor through diverse media.An advertising intermediate is the means or tape drive by which sales message is carried to prospective customers. advertising is compositiony things to mountain. It promotes and affects our daily lives. At times population view it positively that they might find it entertaining speckle other advertisements ar cursed, insults and deceives it. There be also times where advertisements can mislead immersers buying behavior.Advertisers work on consumers attitude to fall upon their goal. Influencing and affecting their buying behaviour. Perhaps advertising is the most obvious venue where the concepts of attitude formation transpose can be seen in application.Persuasive communications (advertisements) can be transmitted through various media print, (news papers, magazine, books) audio (radio and telephone) audio visual (television and movies) and electronic (internet and e-mail).Consumerism is here to stay. Tomorrows consumers will be better educated, more plentiful and more critical. They will probably be less concerned with status and symbols and be more longing to get information about the product.Background of the StudyMost citizenry may not actualise it, but advertising has become pervasive if only by the sheer number of advertisement grosswealth are exposed to everyday. While advertisements are generally thought as a way to tell on things an underlying element can at times be missed. It is that advertising can influence and channelize masses attitudes and can be a potent form of influence. In fact many people blamed advertisements for encouraging materialism on people because advertisers present their products as a must turn out. Those who acquire them are depicted as more confident or more popular and this gets peop le to buy more products.The expression that today we live in age of advertising is so common to hear that it has in fact become almost trite so much that the average man has not bothered to pause even briefly and bring to mind the innumerable benefits it bring to society. The wage hike level in the standard of living would not have been possible in the absence of advertising.For an singular to make effort to examine an advertisement. It should first and foremost capture the individuals attention. According to Fiske (1995), attention involves the process of encryption where by people take information that is outside of them and represent in their heads. It is interesting to know that while watching the favourite shows in T.V., advertisements seem to be a part of it. Sometimes they even consume more hours than the shoe itself.Nowadays, advertisement seems to rule television and radio being a sponsor on shows because of different advertisements being shown the consumers was being con fused about what product to select and use because of how the advertisers promote their product.Advertising can influence buying behaviour patterns. There are also some deep grow attitudes, practices and values that cannot be changed by advertisements. Advertising is claimed to accomplish the four basic task of informing, persuading, reminding and changing behaviour. story of the Problem1. What are the different forms of medium used by advertisements?2. What are the factors that affect buying behaviour of the consumers?3. How can you measure the effectiveness of an advertisement ?4. What are the level of effectiveness in the following medium? a. Radiob. Televisionc. Print ad(newspapers and magazines)5. What are the attitudes of the following consumers towards different forms of advertisements? a. Children (8-12)b. Teenagers(13-19)c. Adults (20-onwards)6. Are there differences in people attitudes towards advertisements considering the following a. Educational attainmentb. Socio- eco nomic statusSignificance of the StudyEveryone will benefit from this demand because everyone is considered as a consumer. There is hardly any person who has no personal idea concerning advertising because it is everywhere. Advertisements have become not only a source of entertainment but also of information. These slur our way of life in infinite variety of forms, some subtle, others obvious and there are those that are even blatant.