'Segmentation\r'

' part We believe that the merchandiseing segmentation of lee Kum Kee’s sojabean plant sauce is a mixture of demographic, psychographic and benefit segmentation. Since customer’s buying motives comes from their deliver habit and their own life style before they consume soja bean sauce as they will theatrical role the said(prenominal) brand or the same soja bean sauce when they find that soy sauce is what they want and they need.Demographic segmentation consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. lee Kum Kee takes make do close the minority with different religion, lee(prenominal) Kum Kee establishes different labels to show whether that kind of soy sauce is suitable for them or not. For example, Lee Kum Kee recommends the Double Deluxe Soy act to the Kosher as the ingredient of this soy sauce is con patterned to the rules of Jewish relig ion.Psychographic segmentation is a method of dividing markets on the bases of the psychology and lifestyle habits of customers. Lee Kum Kee cares those state with different lifestyle, such as, people who uphold much about their health and the vegetarian. For example, Lee Kum Kee has produced Salt decreased Light Soy Sauce for those who concern their health much. Also, Lee kum Kee has recommended some kinds of soy sauce for the vegetarian to use.Benefit segmentation is A form of market segmentation based on the differences in specific benefits that different groups of consumers  encounter for in a product. Lee Kum Kee has provided oodles of products to satisfy different needs of the people including those who affected by the demographic and psychographic factors. apart(predicate) from the above mentioned, Lee Kum Kee endeavors to provide a larger product variety. Recently, Lee Kum Kee introduces a new soy sauce without adding either MSGs. Targe ting\r\n'